Funnel Blog

a blog about advertising & analytics

2781071895 blog
View updates by feature or month

What marketing tools should you be using?

All digital marketers ask: What marketing tools do I need to hit my targets? Unfortunately, there's no "one-size-fits-all" answer.

I hear this question daily when talking to potential customers. A digital marketer books a call or meeting with me, but I soon realize that they might not be ready as they still have some fundamental questions to figure out.

Read More

How to add UK Digital Service Tax to your advertising spend

Last year, the UK government introduced a digital service tax (DST). This tax aimed to take a cut of revenues from advertising platforms. While some platforms absorbed the cost, Google has passed this additional 2% tax onto the advertisers from the 1st of November 2020.

Read More

Closing the gap between data engineering & marketing with Funnel and Snowflake

Written by Megan Lozicki,
5 minute read

We’re excited to be a part of the Snowflake Data Summit 2021: Data Together Now. When we chose to partner with Snowflake, over a year ago now, we did so because we saw a massive opportunity to help make marketing data more easily accessible to businesses.  

Read More

How does the Funnel marketing team use Funnel?

If I asked you a question about your marketing performance, how long would it take for you to give an accurate answer? Could you answer in a couple of seconds how your cross-channel marketing campaigns are performing?

Read More

How to report on the See, Think, Do, Care marketing funnel

You can look at a marketing funnel in many ways, but the principle remains the same for your marketing strategy and how you structure your campaigns. 

Read More

Overcoming Facebook’s Aggregated Events Measurement with Google Analytics data

With Apple’s recent release of iOS 14.5, marketers are expected to have a hard time optimizing their media spend on Facebook Ads. Though iOS 14.5 introduces the PCM framework (Private Click Measurement) for web-based measurement, this framework will not be actively enforced (unlike the SKAdNetwork framework for apps). Ad platforms can voluntarily choose to opt-in to use this framework, yet none have publicly announced this. 

Read More

How to hit your digital marketing out of the park in 2021

Written by Tommy Albrecht, Performance Marketing Manager at Funnel
 7 minute read

Data has always been vital to marketers for optimizing their digital marketing campaigns - at least for the good ones.

Read More

Solving your marketing reporting challenge when in-housing

Chief marketing officers worry they can't copy agency-like campaign reports when creating an in-house team. They also worry about productivity. How do you get the data from the many platforms you use without making it a manual process? How do you avoid developers creating bespoke connections to extract channel data? 

Read More

What is iOS 14.5 and what do marketers need to know?

Written by Megan Lozicki,
One minute read

Since last year in 2020 when Apple announced their new App Tracking Transparency Framework (ATT) that will roll out with their iOS 14.5 update, businesses and advertising platforms and services have been scrambling to figure out what this means for them. 

Read More

Top 5 challenges when moving your digital marketing in house

Are you thinking about moving your marketing in house? Want to know how to avoid the risks?

Read More