Funnel Blog

a blog about advertising & analytics

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The Impact of iOS 14 on Mobile Advertising

Written by Janos Moldvay, CEO & Founder of Adtriba
10 minute read

In June 2020, Apple shocked the mobile marketing world with the announcement of their new App Tracking Transparency Framework (ATT). It was originally planned to be rolled out with iOS 14 in September 2020, but is now postponed to early this year, 2021. 

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How to Optimize Your E-commerce Customer Experience During Sales Promotions

Written by Chiara Algarotti, Marketing Specialist @ Doofinder
5 min read

 

The sales promotions that you run throughout the year as an e-commerce company can require a big investment from an advertising perspective. If we consider just Black Friday and Cyber Monday the CPMs can rise, in some cases like with social ads, up to 50%.

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Data Studio Templates for Ecommerce Marketers

Written by Megan Lozicki,
7 min read

As an ecommerce marketer you have access to a lot of data about the effectiveness of your marketing campaigns. The challenge comes when you’re looking at this data in a thousand different places and trying to put the pieces together. In order to make decisions with confidence, and within the day or week, you need to have your marketing data in one central location and in a set of dashboards that allow you to see everything.

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How to measure the success of your Q5 Campaigns

Written by Megan Lozicki,
5 min read
For e-commerce marketers it’s all about the lead up to the holiday season during Q4, and for many e-commerce companies it can be the most profitable time of the year. All of your potential buyers are primed and ready to see your Black Friday and Cyber Monday ads, and those same people will be eagerly awaiting your Christmas gift suggestions and deals.
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From Attribution Modeling to Reporting: a Multi-Touch Attribution Solution with Funnel & Looker

Written by Dan McGaw,
10 min read

Since the beginning of marketing, businesses have attempted to understand the influence their marketing activities have on their bottom-line. Today, Multi-Touch Attribution (MTA) models assess the role each marketing touchpoint plays in creating customers and generating revenue. Despite numerous technological advances in tracking and modeling, many challenges still prevent organizations from adopting MTA. Those include:

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Topics: Data Warehouse exports, Looker, Attribution

How Does the Funnel Team Think About Attribution

Written by Tommy Albrecht, Performance Marketing Manager at Funnel
8 min read

The digital marketing landscape is one of endless opportunities. With an ever-growing set of tools and platforms to choose from, there is no shortage of ways to reach your audience, and, if you do it right, turn the anonymous user into a valuable customer. However, with the customer journey being a complex ecosystem filled with campaigns, ads and messages, how can you accurately give credit where credit is due? How do you know where to double-down your efforts and where to hold back?

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Topics: Digital Marketing - Practical

The 4 biggest challenges with marketing analytics

Written by Kim Frithiof, Product Manager at Funnel
6 min read

As we all know, digital has become the heartbeat of modern marketing and the amount of data & platforms we use within marketing are growing at a considerable rate. One of the biggest challenges is that the data we use to measure and improve our marketing performance is siloed across numerous channels and tools.

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Build vs. Buy - Marketing Data Infrastructures

Written by Ross Barrett, Product Marketing Manager at Funnel
3 min read
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To make your business truly data-driven you need to have full control over the data. A well-designed data collection solution gathers data from multiple sources and makes it available in one place. In the marketing world, this foundation enables you to make strategic decisions about which channels to continue investing in, where the budget should be allocated and what platforms are providing the best return on investment.

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Modern Mad Men

Written by Juuso Lyytikkä, Head of Growth at Funnel
6 min read
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What would the Manhattan-swilling, cigarette-smoking, suit-clad advertising executives be doing if AMC’s hit show Mad Men were set in today’s advertising climate rather than the 1960’s? To start, you’d have to exchange the Manhattans for craft IPA’s, the Lucky Strikes for vape pens, and the suits and skinny ties for flannel shirts and skinny jeans. Just as Mad Men was set in the tumultuous ‘60’s, a turning point in advertising and culture, today’s advertisers face a similar inflection point. A seismic shift is underway in the advertising world, thanks to advances in technology, of course spurred by the now ubiquitous World Wide Web. We’re living in the Internet Age and what that means more than anything is we have more data on consumers than ever before-- maybe Ginsberg was right to be paranoid about computers replacing ad execs...

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A Beginners Guide to Retargeting

Written by Louisa McGrath, Content manager at Rebrandly
12 min read
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You work so hard to attract people to your website with a variety of marketing activities and platforms. However, when they finally arrive, the chances are they’ll leave again without making a purchase. The frustrating truth is that 92% of people who visit a retail website for the first time don’t intend to buy anything, according Episerver. In fact, AdRoll says just 2% of visitors actually convert on their first visit to a website.

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