Funnel Blog

a blog about advertising & analytics

2781071895 blog

Follow our blog

DIY SEM Analysis - Google Adwords Audit

After working with multiple advertisers ranging from small ecommerce companies to big retail brands we have noticed that there is almost always a couple of quick fixes that can be done to improve AdWords accounts performance and thus companies overall business KPIs.

Read More

A Guide to AdWords Conversions

Written by Simon Kalicinski, Product Specialist at Funnel, January 24
5 min read
Find me on:

For anyone working in digital marketing, it can be a challenge to keep track of the multitude of conversions that various advertising platforms track, as well as the definitions of those conversions. Metric names and definitions can change, appear and disappear periodically and the AdWords Help Center has a lot of content to sift through. In this post, we’ll try to bring some clarity by summarizing what we know about the conversions found in AdWords. On top of the metrics listed below, AdWords users can also define their own custom conversion events and actions. However, this post will focus on a group of selected standard conversion metrics available to all AdWords users.

Read More

How to easily create structured advertising campaign names [FREE TOOL]

Written by Juuso Lyytikkä, Head of Growth at Funnel, November 14
4 min read
Find me on:

I recently wrote a post about how to name your advertising campaigns in a way that makes managing your ad accounts easier. One of the most important learnings from that post was to be consistent when naming campaigns. This means, always use the same structure, the same variables and share this information with everyone managing campaigns in ad accounts. This sounds like a fairly easy task, but the truth is it's hard to follow these guidelines if you don't have a structured process in place.

Read More

Why you shouldn’t use pie charts - Tips for better data visualization

Written by Sven Hamberg, CPO at Funnel, October 25
5 min read
Find me on:

I was talking to a colleague the other day who told me about a conversation they just had with a customer. The customer had asked “Why can’t I create pie charts in Funnel?” and my colleague’s response, jokingly, was “Our product team really doesn’t like pie charts”. While it’s true most of us are no huge fans of pie charts, the reason we haven’t invested in supporting a pie charting option is because we believe they are rarely a good fit for the problem they’re intended to solve.

Read More

How to get the most out of your Digital Marketing Agency [CHECKLIST]

Written by Erik Hellstam, Head of Sales, Europe at Funnel, September 25
7 min read
Find me on:

Most media buyers use a digital marketing agency to build and optimize campaigns. A good agency can multiply your marketing power and increase the return on your marketing investment. A bad agency can waste your time and money. So how do you make sure that you are getting the right results? I spoke with some of the best media buyers and agency heads that I know, and summarized 5 main tips.

Read More

Funnel raises $10 million led by Balderton to report on all marketing data

Written by Fredrik Skantze, CEO & Co-founder at Funnel, September 19
3 min read
Find me on:

Today we have some exciting news to share! Funnel has raised a $10 million Series A financing from Balderton and our existing investors Industrifonden and Zobito. This new funding allows us to invest heavily in our quest to report on all marketing data.

Read More

How to get started with Google Data Studio Community Connectors

Written by Per Mellqvist, CTO at Funnel, September 6
3 min read

Google Data Studio is a powerful visualization tool that allow you a lot of flexibility in the graphic design of your reports, and will let you create a detailed layout print or screen. It's a tool that has quickly gained popularity also because of the out-of-the-box integration with data from Google Analytics, Adwords and other Google products. With the launch of Community Connectors there are now a number of new ways to get quick access to your data.

Read More

Anatomy of a Conversion

Written by Simon Kalicinski, Product Specialist at Funnel, August 17
9 min read
Find me on:

For any digital marketer, it is extremely helpful to navigate among a whole bunch of metrics that are collectively referred to as conversions. These metrics can be found in advertising platforms, site tracking solutions and even backend databases that store, for example, offline transactions. We will however be limiting this post to only discussing online conversions. Knowing how conversions are defined and applied across different advertising platforms is instrumental in understanding what insights they offer and in what contexts they are relevant.

Read More

How to name your digital advertising campaign like a pro

Written by Juuso Lyytikkä, Head of Growth at Funnel, August 2
9 min read
Find me on:

Can you tell how every campaign is set up by looking at your ad accounts? What product is it promoting? Who is it targeting? If not, you might want to consider creating a process for naming your campaigns like a pro. Keep reading and I’ll show you how to do it.

Read More

This is what you can do with cost data in Google Analytics

Written by Sven Hamberg, CPO at Funnel, May 3
4 min read
Find me on:

Each time a person visits your website, Google Analytics will try to figure out how they got there. That is, what link they clicked or if they typed your site’s address directly. Google Analytics will also be able to tell you if the person made a download, signed up or completed a purchase.

Read More

Topics: Google Analytics - Practical