All digital marketers ask: What marketing tools do I need to hit my targets? Unfortunately, there's no "one-size-fits-all" answer.
I hear this question daily when talking to potential customers. A digital marketer books a call or meeting with me, but I soon realize that they might not be ready as they still have some fundamental questions to figure out.
Last year, the UK government introduced a digital service tax (DST). This tax aimed to take a cut of revenues from advertising platforms. While some platforms absorbed the cost, Google has passed this additional 2% tax onto the advertisers from the 1st of November 2020.
We’re excited to be a part of the Snowflake Data Summit 2021: Data Together Now. When we chose to partner with Snowflake, over a year ago now, we did so because we saw a massive opportunity to help make marketing data more easily accessible to businesses.
If I asked you a question about your marketing performance, how long would it take for you to give an accurate answer? Could you answer in a couple of seconds how your cross-channel marketing campaigns are performing?
You can look at a marketing funnel in many ways, but the principle remains the same for your marketing strategy and how you structure your campaigns.
With Apple’s recent release of iOS 14.5, marketers are expected to have a hard time optimizing their media spend on Facebook Ads. Though iOS 14.5 introduces the PCM framework (Private Click Measurement) for web-based measurement, this framework will not be actively enforced (unlike the SKAdNetwork framework for apps). Ad platforms can voluntarily choose to opt-in to use this framework, yet none have publicly announced this.
Data has always been vital to marketers for optimizing their digital marketing campaigns - at least for the good ones.
Chief marketing officers worry they can't copy agency-like campaign reports when creating an in-house team. They also worry about productivity. How do you get the data from the many platforms you use without making it a manual process? How do you avoid developers creating bespoke connections to extract channel data?
Since last year in 2020 when Apple announced their new App Tracking Transparency Framework (ATT) that will roll out with their iOS 14.5 update, businesses and advertising platforms and services have been scrambling to figure out what this means for them.
Are you thinking about moving your marketing in house? Want to know how to avoid the risks?
