The best B2B marketing strategies for 2024
Whether you're a B2C marketer taking the plunge into the choppy waters of B2B marketing for the first time, or an established business owner looking t...
May 2, 2024
POAS: a metric all e-commerce marketers should know
Running a business online is complex, and tracking the success of that business can be even more complicated. Effectively tracking the right metrics a...
April 30, 2024
How to set up your e-commerce advertising strategy
E-commerce companies are everywhere, which is no surprise given the internet's endless selling opportunities. There are currently over 2 billion globa...
April 25, 2024
6 steps to choosing the right dashboard marketing metrics
You know the story — you sit down for your monthly or quarterly review to discuss how your campaigns have been performing against your marketing strat...
April 23, 2024
TikTok Search - temporary trend or Google killer?
When you want to find something online, you probably head to Google, and rightfully so, since Google accounts for nearly 92% of the global search engi...
April 18, 2024
How to find influencers on Instagram’s creator marketplace
Have you noticed your competitors' have leaned heavily into the power of Instagram's partnership opportunities lately? Did they find a creator who has...
April 16, 2024
The 15 best digital marketing dashboard tools
You know when you see a "jump to recipe" button at the top of the page, and your day becomes a little brighter? Food bloggers who provide this conveni...
April 11, 2024
The top client reporting tools of 2024
You spent weeks developing a market campaign that hits all your client's key concerns. Now, it's time to present the results. Maybe you're sitting at ...
April 9, 2024
What is marketing intelligence?
The modern business world runs on data, but data is only valuable if it can help you make smarter decisions. So how, exactly, can marketers leverage t...
April 4, 2024
Reporting at scale with iO
The world’s most successful agencies serve many clients at once, each bringing multiple projects worth of work. At the same time, each project may hav...
April 2, 2024