Funnel Blog

a blog about advertising & analytics

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What is iOS 14 and what do marketers need to know?

Top 5 challenges when moving your digital marketing in house

How to use retargeting ads and reduce shopping cart abandonment

The pros and cons to in-house advertising

6 key marketing metrics every SaaS business should keep an eye on

How to create a marketing reporting solution that drives growth

The Impact of iOS 14 on Mobile Advertising

How to Optimize Your E-commerce Customer Experience During Sales Promotions

Data Studio Templates for Ecommerce Marketers

How to measure the success of your Q5 Campaigns

From Attribution Modeling to Reporting: a Multi-Touch Attribution Solution with Funnel & Looker

How Does the Funnel Team Think About Attribution

The 4 biggest challenges with marketing analytics

Build vs. Buy - Marketing Data Infrastructures

Modern Mad Men

A Beginners Guide to Retargeting

How to easily set up Google Analytics tracking for Ecommerce

Are you responsible for these common data aggregation mistakes?

DIY SEM Analysis - Google Adwords Audit

A Complete Guide to AdWords Conversions: View Through, Call Conversions and More

How to easily create structured advertising campaign names [FREE TOOL]

Why you shouldn’t use pie charts - Tips for better data visualization

How to get the most out of your Digital Marketing Agency [CHECKLIST]

Funnel raises $10 million led by Balderton to report on all marketing data

How to get started with Google Data Studio Community Connectors

Anatomy of a Conversion

How to name your digital advertising campaign like a pro

This is what you can do with cost data in Google Analytics