Funnel Blog

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Elad Levy

Co-founder of Fixel (acquired by Logiq) and marketing technologies expert. Specializes in Web Analytics and Marketing Automation for global B2B brands, working both client and agency side.
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Recent Posts

Overcoming Facebook’s Aggregated Events Measurement with Google Analytics data

With Apple’s recent release of iOS 14.5, marketers are expected to have a hard time optimizing their media spend on Facebook Ads. Though iOS 14.5 introduces the PCM framework (Private Click Measurement) for web-based measurement, this framework will not be actively enforced (unlike the SKAdNetwork framework for apps). Ad platforms can voluntarily choose to opt-in to use this framework, yet none have publicly announced this. 

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