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Juuso Lyytikkä

Head of Growth at Funnel
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Recent Posts

Modern Mad Men

Written by Juuso Lyytikkä, Head of Growth at Funnel, June 14
6 min read
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What would the Manhattan-swilling, cigarette-smoking, suit-clad advertising executives be doing if AMC’s hit show Mad Men were set in today’s advertising climate rather than the 1960’s? To start, you’d have to exchange the Manhattans for craft IPA’s, the Lucky Strikes for vape pens, and the suits and skinny ties for flannel shirts and skinny jeans. Just as Mad Men was set in the tumultuous ‘60’s, a turning point in advertising and culture, today’s advertisers face a similar inflection point. A seismic shift is underway in the advertising world, thanks to advances in technology, of course spurred by the now ubiquitous World Wide Web. We’re living in the Internet Age and what that means more than anything is we have more data on consumers than ever before-- maybe Ginsberg was right to be paranoid about computers replacing ad execs...

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How to Perfectly Set up Google Analytics for Ecommerce

Written by Juuso Lyytikkä, Head of Growth at Funnel, April 18
15 min read
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Google Analytics is by far the most used analytics tool available. It’s estimated that more than 80% of all websites worldwide use Google Analytics (GA) for measuring their website usage. However, many users jump straight in without laying a strong foundation or gaining a proper understanding of the tool.

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How to easily create structured advertising campaign names [FREE TOOL]

Written by Juuso Lyytikkä, Head of Growth at Funnel, November 14
4 min read
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I recently wrote a post about how to name your advertising campaigns in a way that makes managing your ad accounts easier. One of the most important learnings from that post was to be consistent when naming ad campaigns. This means, always use the same structure, the same variables and share this information with everyone managing campaigns in ad accounts. This sounds like a fairly easy task, but the truth is it's hard to follow these guidelines if you don't have a structured process in place.

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How to name your digital advertising campaign like a pro

Written by Juuso Lyytikkä, Head of Growth at Funnel, August 2
9 min read
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Can you tell how every campaign is set up by looking at your ad accounts? What product is it promoting? Who is it targeting? If not, you might want to consider creating a process for naming your campaigns like a pro. Keep reading and I’ll show you how to do it.

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