Funnel Blog

a blog about advertising & analytics

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Kim Frithiof

Product Manager at Funnel

Recent Posts

The 4 biggest challenges with marketing analytics

Written by Kim Frithiof, Product Manager at Funnel
6 min read

As we all know, digital has become the heartbeat of modern marketing and the amount of data & platforms we use within marketing are growing at a considerable rate. One of the biggest challenges is that the data we use to measure and improve our marketing performance is siloed across numerous channels and tools.

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