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Louisa McGrath

Content manager at Rebrandly
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A Beginners Guide to Retargeting

Written by Louisa McGrath, Content manager at Rebrandly, May 30
12 min read
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You work so hard to attract people to your website with a variety of marketing activities and platforms. However, when they finally arrive, the chances are they’ll leave again without making a purchase. The frustrating truth is that 92% of people who visit a retail website for the first time don’t intend to buy anything, according Episerver. In fact, AdRoll says just 2% of visitors actually convert on their first visit to a website.

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