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Petra Odak

Chief Marketing Officer at Better Proposals

Recent Posts

6 key marketing metrics every SaaS business should keep an eye on

Written by Petra Odak, Chief Marketing Officer at Better Proposals
6 minute read

Marketing has always been complex and using it to acquire new customers is not an easy task, regardless of your industry. While we made lots of progress from the days of TV ads and the era of Mad Men, marketing still remains an exciting but at the same time complex way to get to new customers. In recent years, we have a wide range of new marketing platforms and tools to work with, which doesn’t make things any easier either.

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