Funnel Blog

a blog about advertising & analytics

2781071895 blog

Ross Barrett

Product Marketing Manager at Funnel
Find me on:

Recent Posts

Build vs. Buy - Marketing Data Infrastructures

Written by Ross Barrett, Product Marketing Manager at Funnel
3 min read
Find me on:

To make your business truly data-driven you need to have full control over the data. A well-designed data collection solution gathers data from multiple sources and makes it available in one place. In the marketing world, this foundation enables you to make strategic decisions about which channels to continue investing in, where the budget should be allocated and what platforms are providing the best return on investment.

Read More