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Simon Kalicinski

Product Specialist at Funnel
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Anatomy of a Conversion

Written by Simon Kalicinski, Product Specialist at Funnel, August 17
9 min read
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For any digital marketer, it is extremely helpful to navigate among a whole bunch of metrics that are collectively referred to as conversions. These metrics can be found in advertising platforms, site tracking solutions and even backend databases that store, for example, offline transactions. We will however be limiting this post to only discussing online conversions. Knowing how conversions are defined and applied across different advertising platforms is instrumental in understanding what insights they offer and in what contexts they are relevant.

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