Google Data Studio is a powerful visualization tool that allow you a lot of flexibility in the graphic design of your reports, and will let you create a detailed layout print or screen. It's a tool that has quickly gained popularity also because of the out-of-the-box integration with data from Google Analytics, Adwords and other Google products. With the launch of Community Connectors there are now a number of new ways to get quick access to your data.
Trying it out
To get started with a Community Connector, head over the the gallery and find the type of integration you are looking for. The Funnel connector will give you access to data from any ad platform, and will allow you to make comparisons between them all in the same graph or table. In the gallery hit "Add connector" to start the process.
To get your own data from the Funnel Data Studio connector you will need a Funnel subscription with a valid API key, but just by hitting "Connect" without entering any more information you can try out the connector with Funnel demo data.
Fields in Data Studio
Looking at a list of Fields in a Data Studio connection there is an important property for each field called "Aggregation". This explains how Data Studio will treat values in e.g a "total" row in a table, or any other time you are looking at the result of combining data consisting of smaller details. All the metrics provided directly by Funnel will say "Sum", which means it is safe to do calculations with them.
For this reason you may also find some important metrics missing. Fields like CPC, CPM, ROAS (Return on Advertising Spend), or Cost per Transaction are probably something you will want to add. Use the "+" symbol at the top of the Fields list to create a "calculated field".
Then enter the formula, using the available fields and ordinary math operations (+ - / * to come up with the calculated value you need.
Finding your data