Funnel Blog

a blog about advertising & analytics

2781071895 blog

How to get started with Google Data Studio Community Connectors

Written by Per Mellqvist, CTO at Funnel, September 6
3 min read

Google Data Studio is a powerful visualization tool that allow you a lot of flexibility in the graphic design of your reports, and will let you create a detailed layout print or screen. It's a tool that has quickly gained popularity also because of the out-of-the-box integration with data from Google Analytics, Adwords and other Google products. With the launch of Community Connectors there are now a number of new ways to get quick access to your data.

Read More

Anatomy of a Conversion

Written by Simon Kalicinski, Product Specialist at Funnel, August 17
9 min read
Find me on:

For any digital marketer, it is extremely helpful to navigate among a whole bunch of metrics that are collectively referred to as conversions. These metrics can be found in advertising platforms, site tracking solutions and even backend databases that store, for example, offline transactions. We will however be limiting this post to only discussing online conversions. Knowing how conversions are defined and applied across different advertising platforms is instrumental in understanding what insights they offer and in what contexts they are relevant.

Read More

How to name your digital advertising campaign like a pro

Written by Juuso Lyytikkä, Head of Growth at Funnel, August 2
9 min read
Find me on:

Can you tell how every campaign is set up by looking at your ad accounts? What product is it promoting? Who is it targeting? If not, you might want to consider creating a process for naming your campaigns like a pro. Keep reading and I’ll show you how to do it.

Read More

This is what you can do with cost data in Google Analytics

Written by Sven Hamberg, CPO at Funnel, May 3
4 min read
Find me on:

Each time a person visits your website, Google Analytics will try to figure out how they got there. That is, what link they clicked or if they typed your site’s address directly. Google Analytics will also be able to tell you if the person made a download, signed up or completed a purchase.

Read More

Topics: Google Analytics - Practical