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How to name your digital advertising campaign like a pro

Written by Juuso Lyytikkä, Head of Growth at Funnel, August 2
9 min read
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Can you tell how every campaign is set up by looking at your ad accounts? What product is it promoting? Who is it targeting? If not, you might want to consider creating a process for naming your campaigns like a pro. Keep reading and I’ll show you how to do it.

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This is what you can do with cost data in Google Analytics

Written by Sven Hamberg, CPO at Funnel, May 3
4 min read
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Each time a person visits your website, Google Analytics will try to figure out how they got there. That is, what link they clicked or if they typed your site’s address directly. Google Analytics will also be able to tell you if the person made a download, signed up or completed a purchase.

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Topics: Google Analytics - Practical