Funnel Blog

a blog about advertising & analytics

2781071895 blog

Are you responsible for these common data aggregation mistakes?

Written by Sven Hamberg, CPO at Funnel
4 min read
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Funnel, at its foundation, is a data aggregation service. As such, it should come as little surprise that a common topic for discussions we have internally as well as externally with customers is that of metrics. Some of these discussions are simple and straightforward. A customer needs metric X from advertising platform A so we’ll make sure our connector to that particular platform includes that metric when downloading data.

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DIY SEM Analysis - Google Adwords Audit

Written by Henry Mäkelä, Senior Digital Marketing Consultant at Bluebird Media
10 min read

After working with multiple advertisers ranging from small ecommerce companies to big retail brands we have noticed that there is almost always a couple of quick fixes that can be done to improve AdWords accounts performance and thus companies overall business KPIs.

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A Complete Guide to AdWords Conversions: View Through, Call Conversions and More

Written by Simon Kalicinski, Product Specialist at Funnel
5 min read
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For anyone working in digital marketing, it can be a challenge to keep track of the multitude of AdWords conversions conversions from view through to call conversions. Metric names and definitions can change, appear and disappear periodically and the AdWords Help Center has a lot of content to sift through. Knowing how AdWords campaigns convert is an essential part of digital marketing. Along with retargeting, AdWords conversion metrics are one of the best ways of increasing overall conversions. In this post, we’ll try to bring some clarity by summarizing what we know about the conversions found in AdWords. On top of the metrics listed below, AdWords users can also define their own custom conversion events and actions. However, this post will focus on a group of selected standard conversion metrics available to all AdWords users.

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How to easily create structured advertising campaign names [FREE TOOL]

Written by Juuso Lyytikkä, Head of Growth at Funnel
4 min read
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I recently wrote a post about how to name your advertising campaigns in a way that makes managing your ad accounts easier. One of the most important learnings from that post was to be consistent when naming ad campaigns. This means, always use the same structure, the same variables and share this information with everyone managing campaigns in ad accounts. This sounds like a fairly easy task, but the truth is it's hard to follow these guidelines if you don't have a structured process in place.

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Why you shouldn’t use pie charts - Tips for better data visualization

Written by Sven Hamberg, CPO at Funnel
5 min read
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I was talking to a colleague the other day who told me about a conversation they just had with a customer. The customer had asked “Why can’t I create pie charts in Funnel?” and my colleague’s response, jokingly, was “Our product team really doesn’t like pie charts”. While it’s true most of us are no huge fans of pie charts, the reason we haven’t invested in supporting a pie charting option is because we believe they are rarely a good fit for the problem they’re intended to solve.

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How to get the most out of your Digital Marketing Agency [CHECKLIST]

Written by Erik Hellstam, Head of Sales, Europe at Funnel
7 min read
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Most media buyers use a digital marketing agency to build and optimize campaigns. A good agency can multiply your marketing power and increase the return on your marketing investment. A bad agency can waste your time and money. So how do you make sure that you are getting the right results? I spoke with some of the best media buyers and agency heads that I know, and created an agency checklist with their 5 main tips.

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Funnel raises $10 million led by Balderton to report on all marketing data

Written by Fredrik Skantze, CEO & Co-founder at Funnel
3 min read
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Today we have some exciting news to share! Funnel has raised a $10 million Series A financing from Balderton and our existing investors Industrifonden and Zobito. This new funding allows us to invest heavily in our quest to report on all marketing data.

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How to get started with Google Data Studio Community Connectors

Written by Per Mellqvist, CTO at Funnel
3 min read

Google Data Studio is a powerful visualization tool that allow you a lot of flexibility in the graphic design of your reports, and will let you create a detailed layout print or screen. It's a tool that has quickly gained popularity also because of the out-of-the-box integration with data from Google Analytics, Adwords and other Google products. With the launch of Community Connectors there are now a number of new ways to get quick access to your data.

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Anatomy of a Conversion

Written by Simon Kalicinski, Product Specialist at Funnel
9 min read
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For any digital marketer, it is extremely helpful to navigate among a whole bunch of metrics that are collectively referred to as conversions. These metrics can be found in advertising platforms, site tracking solutions and even backend databases that store, for example, offline transactions. We will however be limiting this post to only discussing online conversions. Knowing how conversions are defined and applied across different advertising platforms is instrumental in understanding what insights they offer and in what contexts they are relevant.

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How to name your digital advertising campaign like a pro

Written by Juuso Lyytikkä, Head of Growth at Funnel
9 min read
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Can you tell how every campaign is set up by looking at your ad accounts? What product is it promoting? Who is it targeting? If not, you might want to consider creating a process for naming your campaigns like a pro. Keep reading and I’ll show you how to do it.

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