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DoubleClick Campaign Manager - New fields

Written by Ross Barrett, Funnel, July 29
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We now support non-aggregatable metrics from DoubleClick Campaign Manager. This means that you'll now be able to analyse and report on metrics such as Reach and Frequency in Funnel!

In order to start taking advantage of these new metrics, all you need to do is create a new DoubleClick Campaign Manager connection and select "Non-Aggregatable Metrics":

Screenshot 2019-08-05 at 13.55.55

You can also choose the level of granularity and what time period the data should be aggregated by under Connection level, Report Level and Time Window.

The report level you select determines what dimensions you'll see in Funnel:

Advertiser: Advertiser
Campaign: Advertiser, Campaign and Campaign ID
Ad: Advertiser, Campaign, Campaign ID, Ad and Ad ID

When creating a new source with non-aggregatable fields, you'll have access to the following metrics:

Cookie Reach: Impression Reach
Cookie Reach: Click Reach
Cookie Reach: Average Impression Frequency
Cookie Reach: Total Reach

If you're unfamiliar with non-aggregatable metrics, you can learn more here.

We hope you find these additional fields and reports useful. If you have any questions, please contact support@funnel.io and we'll be happy to help.

Topics: New Fields