Funnel Blog

The Google Analytics uploader has been improved to allow choosing a dimension to be used for Source and Medium, as was previously made possible with Campaign. This gives you the ability to set up more flexible uploads and reduce the number of rules needed.

For example, with affiliate ad platforms, you can now use the value from a native dimension as Source instead of manually adding specific rules for each affiliate. Uploading cost from DSPs is another great use case, where Site/Publisher/Placement dimensions can now be used as the Source value.

The Data Explorer now has the ability to show your data in its original currency. This is particularly useful if you're exporting the data and want to apply your own conversion rates after the export. To enable this, select "Original currency" in the Data Explorer's currency tab.

Metrics in dashboard widgets now come with icons that lets you know what their source is. This is especially useful if you have metrics that have the same name but originate from different types of data sources. Since reports are based on dashboards this means that metrics in reports also have these icons.

The custom metric editor now lets you edit the metric definition by typing. To do this, active "Expert mode" by hitting the </> symbol in the metric definition area:

The Funnel data source in Google Data Studio now allows you to use aggregatable custom metrics in your reports. For a metric to be aggregatable it must be possible to sum its values to a meaningful total.

It is now possible to export aggregatable custom metrics with Funnel's data warehouse connectors to Google BigQuery and Amazon S3. For a metric to be aggregatable it must be possible to sum its values to a meaningful total.

Data from Funnel in Google Data Studio now comes with categorised dimensions and metrics. This makes navigating the available data a lot easier when working with reports as it's possible to browse the dataset without relying on searching for fields to use.

The pages "Ad accounts" and "Google Analytics" have merged into a single page: "Data Sources".

Today we're releasing completely overhauled export connectors for Google BigQuery and Amazon S3, which allow you to export all the data Funnel is collecting for you to these destinations.

The Data Explorer now has the option to graph the row that appears when filtering the table.