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Sizmek Advertising Suite - New fields

Written by Ross Barrett, Funnel, March 18, 2020
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We've just updated our Sizmek Advertising Suite connector in Funnel! You now have access to conversion metrics and some more dimensions.

Here's a list of conversion metrics that can be broken down by Conversion Tag Name:
 
[Metric] Total Conversion
[Metric] Post Click Conversions
[Metric] Post Impression Conversions
[Metric] Conversion Revenue
 
New dimensions:
 
[Dimension] Account ID
[Dimension] Brand ID
[Dimension] Site ID
[Dimension] Market Name
[Dimension] Office Name
[Dimension] Vertical Name
 
Please note that no action is required to obtain data for these dimensions going forward, providing the conversion cookie window  was specified during connection.

You can learn more about the data you can obtain from Sizmek Advertising Suite in this article.

We hope that you find these new fields useful! If you have any questions or if you would like to see historic data, please contact support@funnel.io and we'll be happy to help!

Topics: New Fields