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Snapchat - Connector Update

Written by Ross Barrett, Funnel, May 28
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We've recently updated our Snapchat connector in Funnel. You can now access more metrics and you have the ability to specify the attribution window.

In order to set your attribution window, all you need to do is create a new Snapchat connection and select your View-through/Swipe attribution window:

Just to let you know, the default attribution window is highlighted above. This means that your data will be attributed by 1 day view and 28 day swipe, if you decide not to reconnect. You can see the attribution window for your Snapchat source in the 'Data sources' section:

snapchat-1Here's a list of fields that are currently supported by this data source:

Dimensions

[Dimension] Account ID
[Dimension] Ad ID
[Dimension] Ad Name
[Dimension] Ad Type
[Dimension] Attribution Window
[Dimension] Campaign ID
[Dimension] Campaign Name
[Dimension] Campaign Objective
[Dimension] Creative ID
[Dimension] Creative name
[Dimension] Creative type
[Dimension] Squad ID
[Dimension] Squad Name
[Dimension] Web view URLS

Metrics

[Metric] Conversion Add Billing (swipe attributed) - New
[Metric] Conversion Add Billing (view attributed) - New
[Metric] Conversion Add Cart (swipe attributed) - New
[Metric] Conversion Add Cart (view attributed) - New
[Metric] Conversion App Opens (swipe attributed) - New
[Metric] Conversion App Opens (view attributed) - New
[Metric] Conversion Level Completes (swipe attributed) - New
[Metric] Conversion Level Completes (view attributed) - New
[Metric] Conversion Page Views (swipe attributed) - New
[Metric] Conversion Page Views (view attributed) - New
[Metric] Conversion Purchases (swipe attributed) - New
[Metric] Conversion Purchases (view attributed) - New
[Metric] Conversion Purchases Value (swipe attributed) - New
[Metric] Conversion Purchases Value (view attributed) - New
[Metric] Conversion Save (swipe attributed) - New
[Metric] Conversion Save (view attributed) - New
[Metric] Conversion Searches (swipe attributed) - New
[Metric] Conversion Searches (view attributed) - New
[Metric] Conversion Sign Ups (swipe attributed) - New
[Metric] Conversion Sign Ups (view attributed) - New
[Metric] Conversion Start Checkout (swipe attributed) - New
[Metric] Conversion Start Checkout (view attributed) - New
[Metric] Conversion View Content (swipe attributed) - New
[Metric] Conversion View Content (view attributed) - New

[Metric] Android Installs
[Metric] Attachment Quartile 25%
[Metric] Attachment Quartile 50%
[Metric] Attachment Quartile 75%
[Metric] Attachment Total View Time Millis
[Metric] Attachment View Completion
[Metric] Avg. View Time Millis
[Metric] Impressions
[Metric] Quartile 25%
[Metric] Quartile 50%
[Metric] Quartile 75%
[Metric] Screen Time Millis
[Metric] Spend
[Metric] Swipes
[Metric] Total Installs
[Metric] Video Views
[Metric] View Completion
[Metric] iOS Installs

Please note that no action/reconnect is required to see these additional fields.

We hope that you find this update useful. If you have any questions or if you would like to see historic data for the new metrics, please contact support@funnel.io and we'll be happy to help.

Topics: New Fields